Do you want to improve your blog value, get more hits, and rank high on search engines? One of this simple thing is getting your blog indexed properly with the right description & keywords to optimize search engine rankings (known as Search Engine Optimization or SEO).
To get information, search engines use automated software agents called spiders, crawlers, robots, or bots to collect the a few words from a site or blog (typically the URLs, blog name, and blog description, and maybe some words in the early part of sentences or paragraphs) that will later be used as keywords to index the blog.

To have a control of what is read by crawlers on your blog to be indexed, you have to build what is called a META tag.If the META tag exist, this is what the crawlers will read and index and get displayed on any searches related to your keywords.
There are basically 2 parts to a META tag: …click here to read more →

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being adverts. In contrast, non-organic search results may include pay per click advertising.

The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the adverts are designed to look like the search results, except for minor visual distinctions such as their background colour and/or placement on the page. Further, the appearance of the adverts on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them. …click here to read more →

A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Some search engines cache SERPs for frequent searches and display the cached SERP instead of a live SERP to increase the performance of the search engine. The search engine updates the SERPs periodically to account for new pages, and possibly to modify the rankings of pages in the SERP.
SERP refreshing can take several days or weeks which can occasionally cause results to be inaccurate or out of date, and new sites and pages to be completely absent. …click here to read more →

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.

In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

There are two types of landing pages, reference and transactional. …click here to read more →

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Some industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,although the two are not identical. …click here to read more →

Getting indexed

The leading search engines, such as Google and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click. Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results. Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren’t discoverable by automatically following links.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Other methods

Variety of other methods are employed to get a webpage indexed and shown up in the results.

* Cross linking between pages of the same website. Giving more links to main pages of the website, to increase PageRank used by search engines.Linking from other websites, including link farming and comment spam.
* Keyword rich text in the webpage and key phrases, so as to match all search queries. Adding relevant keywords to a web page meta tags, including keyword stuffing.
* URL normalization for webpages with multiple urls, using “canonical” meta tag.